Organic Social Media

Landmark Event Co.

Pinterest profile for Landmark Event Co. showcasing event-related pins, including wedding planning, venues, and event catering images and ideas.
Collage showcasing various event setups, including outdoor and indoor wedding scenes, table settings with flowers, a couple posing, decorative lighting, and cityscape views. Landmark Event Co. branding is visible.

The average wedding customer is a woman between the ages of 25 and 35—a demographic that primarily engages with Pinterest and Instagram, with growing interest in TikTok.


On Instagram, we focused on creating video content, aiming to post at least one Reel per week that could also be repurposed for TikTok to extend reach.


Using performance data, my team and I identified top-performing static content to optimize for Pinterest and select Instagram posts, ensuring we were delivering the right content, in the right format, on the right platforms.

The Outlet Collection

A person in a Grinch costume running across a crosswalk with a shopping mall entrance in the background.
Collage of images showcasing various retail settings and items, including American Eagle and Express storefronts, clothing racks, a drink bottle, Oreo packaging, a red hat on a mannequin, a Wonderfall display, a figurine, boots, a crowd at an event, and packaged food items.

Upon starting my position at The Outlet Collection Seattle TikTok was on the rise.

Instagram was still the ideal platform for reaching our target demographic of women between 25-45, but the platform began to prioritize Reels to compete with TikTok.

I pivoted the mall to a video-based Instagram approach, increasing reach and engagement.

D2 Creative Clients

Collage with lifestyle tips, including stress management, mascara content inquiry, back pain stretch, and embracing being alone. Contains images of test tubes, a woman with a letterboard, and various text tips on mental health and self-care. Also features a section on foods for a calm mind and nap tips for better health.
Collage of health-related images including stress statistics, supplements, cats with text about nutrition, skin health benefits, popsicles, cereal box meme, reminder to take time for oneself, a loaf of bread, and a person covered in lavender flowers.
Collage related to train travel and Portland, Oregon. Includes images of trains, scenic views from train journeys, a map of chocolate shops in Portland, a person with a bike near a train, and a dog dressed for winter. Text highlights environmental benefits of travel by train and Portland's brewery count.

Through my time at D2 Creative, a marketing agency, I worked on several organic Instagram feeds, some being:

  • Amtrak Cascades - ODOT

  • DiagnosTechs

  • InterPlexus

Natural Stacks

Collage of various health supplements and food benefits; includes serotonin brain food, curcumin supplement, magnesium benefits, krill vs fish oil, foods for stress relief and dopamine increase, and a woman showing reactions to stress.
Meme with cartoon character looking surprised, captioned "Me acting surprised that I have brain fog after binge drinking and eating nothing but fast food all weekend."

With the rise of “bio-hacking,” Natural Stacks is a nootropic supplement brand doing something many others weren’t. The company sought to be an industry leader, and didn’t want to stop at thought leadership either.

I’m extremely proud of the memes I created for this brand. Being targeted towards young men, I had to keep up-to-date and fresh with references to avoid coming off as “cring.” This effort would always pay off, with my memes consistently blowing up.