Graphic Design Case Studies
Digital Ads
D2 Creative Marketing Agency
During my time at D2 Creative, I started as the Organic Social Media Manager and was later promoted to Paid Media Manager. In both roles, I collaborated closely with the Graphic Design department, contributing to visual strategy and execution.
This experience made me deeply data- and creativity-driven. I became fascinated by the loop between tracking performance metrics, applying those insights to creative strategy, and then measuring the impact.
I worked with a variety of brands to dissect, overhaul, and monitor ad performance across platforms like Google, Meta, LinkedIn, Twitter, Bing, and Pinterest—ensuring both targeting precision and creative effectiveness.
Print Signage
The Outlet Collection Seattle
As a community gathering space, The Outlet Collection Seattle’s marketing strategy included hosting several major events throughout the year.
When I stepped into the role of Marketing Director, I noticed that much of the event creative had been reused for several consecutive years. To reinvigorate the brand presence and boost engagement, I set out to develop fresh, eye-catching visuals rooted in color, nostalgia, and playful energy.
All illustrations were custom-created by me in Adobe Illustrator.
Promotional Content
Various Brands
Across my various roles, the demand for promotional materials in multiple formats was a constant. My ability to work fluidly across the full Adobe Creative Suite allowed me to quickly produce high-quality content—whether for fast-turnaround campaigns or long-term, large-scale branding initiatives.
The promotional assets I’ve developed span a wide range: hero banners, paid ads, printed postcards, social media content, and more—each tailored to fit the platform, audience, and strategic goal.
Infographics
Various Brands
Customers are always looking for a "value add" from a brand—something that makes the product feel essential, aspirational, or just worth their time. Sometimes that value comes from making the customer feel elevated, and sometimes it’s about meeting a daily need.
For brands with more complex products or services, infographics are a powerful tool. They allow you to educate potential customers in a way that’s visually engaging and easy to understand.
Creating infographics has become both a passion and a bit of a hobby for me. I love finding fresh ways to break down complex concepts into bite-sized, digestible visuals that are actually fun to look at.
Show Booth
Landmark Event Co
At Landmark Event Co., I worked closely with a print vendor to develop a lightweight, high-impact booth display that was easy to transport and set up—crucial for a busy event schedule.
Each panel highlighted one of Landmark’s venues, with the company’s catering brand featured prominently in the center, creating a cohesive and visually striking presence that told the full brand story at a glance.
This booth required a fast turnaround, demanding expert timeline management and close collaboration with C-suite stakeholders to ensure brand alignment and timely approvals.
Product Labels
Natural Stacks
While working as a Graphic Designer at Natural Stacks—a nootropic supplement company—I collaborated closely with the Operations Director and an FDA contact to ensure all product labels were consistently updated and compliant.
Neuro Fuel was the first product I designed from the ground up. It had two formats: a box of single-serve drink packets that also functioned as a retail display, and a traditional supplement bottle to align with the rest of the product line.
I followed established brand guidelines while thoughtfully introducing new design elements to help the product stand out—both on shelves and in the customer’s hand.
